In today's recession charged environment, business must be specific and persistent in giving their message out in whatever means is needed. The days of easy come and easy go on the business front may not return as they were in the ".com" days. However, business is there but our marketing tactics must change in order to find it.
How do you advertise your business? Where do you advertise your skills? When do you contact potential clients? Every business and company will probably have a different answer to those questions but there is one common denominator. "Words" You always have to use the craft of language to get your message out in front of the people.
The online advertising is growing by leaps and bounds because of Face Book, Blogs (like this one), email, Twitter and websites. Marketing is using a term that is going to be on the topic list in every board room and in every online conference meeting. The word is "branding" or better yet, "cohesive branding". A subsequent blog will discussing this concept in more detail.
But in a few words, branding is to "code" yourself with the name of your company in every social networking market where you are present. That way people will get to know you and eventually see you everywhere. Make it a priority to brand yourself with specificity and consistence. And remember, it's always down with the powerful words you use.
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