Making Magic!

Did you know that if you put the right words together in the right way magic happens? I've heard that if a reader laughs or cries over a story I'd written that I'd gotten my point across. I created emotion. Not that I enjoy seeing people cry but if they do, it is good because I moved them.

When words are put together in an affective manner, people make decisions or take action. In the marketing world, the company or business wants the consumer who reads, to buy, to invest.

Words do make magic because they cause things to happen. The burden lies with the content creator, the writer the concept creator. There are some keys to make magic happen with words.

The writer must know who the audience is, what they are looking for, what they need and what moves them. Don't laugh, you will not know every single person who reads what you write. Again, I say you need to know the audience. If writing about vacation destinations, your audience is interested in beauty, comfort, quiet and relaxation, and probably a reasonable price. So what are you going to write about the condo rental on the Grand Bahama?

You write a picture of beauty (visual). Then you write a feeling of softness and ease (kinesthetic). Thirdly you write sounds such as the waves crashing on the beach, the sea gulls calling in the early morning (auditory). Fourth, you write from the aspect of money, the thing that motivates or de-motivates us much of the time. Write up the price options, and the reasons for the prices, high and low.

The reader needs to be motivated to act. The heart and soul you lay on the page in the form of words can do that.