Tuesday, July 27, 2010

Content Designed for You

I started my technical writing company 15 years ago writing my first continuing education course on "Farm and Ranch Insurance." I poured over volumes and volumes of books to find enough information for a topic I knew very little about.

Today in 2010, I sit at my computer and surf through web page after web page and have at my finger tips more information that I can manage. The clients who were wanting 100 to 150 page manuals with a bank of 150 questions, now need me to write web page of 100 words or so and other clients need for me to do daily postings on their blog rich with key words.

The environment has changed from paper and text intensive to key words, blogs and Twitter. Instead of question a client if they have seen a company catalog of product review the question today is, "Did you get my tweet about the new plug-in for that software?"

I've prided myself in developing custom courses, etc for my clients. That is still my pride. Customization has changed to being "green". Table of content is not the watchword rather the question is "...can you develop a "green product" for us?"

My pride is still custom and we can even go green. We can write what you need for your company's success. We can maintain a daily blog for you; we can tie all the social networking mechanism together in order to place you at the top of your game.

Find more about our company at http://www.wix.com/RoyalTechWriters/RTWAT

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